Task 4 (2013)

Corporate Social Responsibility

Nando's is a South African casual dining restaurant group originating from the Mozambican-Portuguese community with a Portuguese/ Mozambiquan theme. Founded in 1987, Nando's operates in thirty countries on five continents.

Nando's specialises in chicken dishes with either lemon and herb, medium, hot, extra hot or extra extra hot Peri-Peri marinades(properly known as Galinha à Africana). In some countries, Nando's has other flavour options like mango and lime or Mediterranean.

History

The Portuguese settlers to Mozambique were introduced to pili pili chili by the African Mozambicans who had incorporated it in their cuisine. The term 'pili pili' is Swahili for 'pepper pepper'. The settlers began to use piri piri in their own daily cooking. The restaurant has its origins in a mining town in South Africa, where many Mozambicans of Portuguese origins relocated to Johannesburg in search of gold and carried piri piri recipes to South Africa. Industries catering to the mining communities began to grow in Rosettenville, including "Chickenland". The restaurant began in 1987 when Portuguese-Mozambican Fernando Duarte along with Robert Brozin bought a restaurant called Chicken land in Rosettenville, southern Johannesburg in South Africa. They renamed the restaurant Nando's, after Duarte. The restaurant incorporated influences from former Portuguese colonists from Mozambique, many of whom had settled on the south-eastern side of Johannesburg, after their homeland's independence in 1975. The logo is derived from the Rooster of Barcelos.

Food

Nando's specialises in flame-grilled Peri-Peri chicken. The chicken is served in quarters, halves, wholes, and butterfly breasts (UK, Ireland and South Africa only). Nando's also serves burgers, pitas, salads, wings and wraps. In some countries, Nando’s sells chicken livers, Espetada (a large stand with a skewer of chicken breast and grilled peppers) and Cataplana (a chicken and rice dish served in a traditional Portuguese copper dish).

Peri-peri

Peri-peri (piri piri, pili pili), also known as African Bird's Eye chilli, is a variety of Capsicum frutescens widely grown in East and Southern Africa. Nando's products are basted in one of four Peri-Peri flavours. Nando's has published a book about Peri-Peri called Pain and Pleasure – Peri-Peri the contrasts and contradictions of the African Bird's Eye Chilli.

Nando's sauces

Nando's manufactures a range of sauces which are sold in Nando's restaurants and in supermarkets. They include Peri-Peri sauces, marinades, cooking sauces and a Peri-Peri Essence.

Global locations

Nando's has locations in Australia, Bangladesh, Bahrain, Botswana, Canada, Cyprus, Fiji, India, Ireland, Kenya, Kuwait, Lebanon, Lesotho, Malawi, Malaysia,Mauritius, Namibia, New Zealand, Nigeria, Oman, Pakistan, Qatar, Singapore, South Africa, Swaziland, Turkey, UAE, UK, USA, Zambiaand Zimbabwe.

Nando's

Nando's Restaurant Corporate Social Responsibility is very import to most companies, and    Nando’s are no exception. But, when you’re setting up activity days for under-privileged kids, or children with learning difficulties, you don’t always want a full film crew intimidating the youngsters. Nando’s Regional Marketing Manager for the North West set up an activity day for Nando’s staff and a local self help group. He decided the best course of action was to film the footage himself. But, when he wanted that footage turning into a professional looking DVD the kids could take home as keepsake - he came to Visualis

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CORPORATE SOCIAL RESPONSIBILITY

Nando’s sources its spice mixes through its supply chain but is also in the process of assisting previously disadvantaged farmers on Peri-Peri farms in Mozambique, so they can become future suppliers.

The company is involved in a CSR programme called United Against Malaria (UAM).  Nandos and a range of corporate sponsors  have created an innovative multi faceted initiative  that purchase malaria nets and distribute them across Africa in collaboration with  adventurer- extraordinaire Kingsley Holgate. “Malaria is the biggest killer in Africa affecting one million people – more than HIV/AIDS,” adds Paidoussi. “Each net saves 2 – 3 lives and as this initiative has been running for five years countless lives have been saved.

Nando’s is environmentally conscious and in 2010 committed to reducing its carbon footprint by creating a sleeker, iconic bottle with an embossed logo which also reflects the company's proud heritage.

I think Nando's aim towards its CSR is growing just like the company is. Being a African company and base in there makes it easier for them to help out the country in anyway it can with africa being as poor and the problems its having today. The UK has the most brunches from the franchise and they are also getting involved in the community in many ways. I have a good insight of the company because I did some research and approached them to open a brunch.

Source: 

www.africanbusinessreview.co.za/reports/nandos-grocery-international

www.visualis.co.uk/project/nando

http://en.wikipedia.org/wiki/Nando's