Task 4 (2013)

Corporate Social Responsibility

Nando's is a South African casual dining restaurant group originating from the Mozambican-Portuguese community with a Portuguese/ Mozambiquan theme. Founded in 1987, Nando's operates in thirty countries on five continents.

Nando's specialises in chicken dishes with either lemon and herb, medium, hot, extra hot or extra extra hot Peri-Peri marinades(properly known as Galinha à Africana). In some countries, Nando's has other flavour options like mango and lime or Mediterranean.

History

The Portuguese settlers to Mozambique were introduced to pili pili chili by the African Mozambicans who had incorporated it in their cuisine. The term 'pili pili' is Swahili for 'pepper pepper'. The settlers began to use piri piri in their own daily cooking. The restaurant has its origins in a mining town in South Africa, where many Mozambicans of Portuguese origins relocated to Johannesburg in search of gold and carried piri piri recipes to South Africa. Industries catering to the mining communities began to grow in Rosettenville, including "Chickenland". The restaurant began in 1987 when Portuguese-Mozambican Fernando Duarte along with Robert Brozin bought a restaurant called Chicken land in Rosettenville, southern Johannesburg in South Africa. They renamed the restaurant Nando's, after Duarte. The restaurant incorporated influences from former Portuguese colonists from Mozambique, many of whom had settled on the south-eastern side of Johannesburg, after their homeland's independence in 1975. The logo is derived from the Rooster of Barcelos.

Food

Nando's specialises in flame-grilled Peri-Peri chicken. The chicken is served in quarters, halves, wholes, and butterfly breasts (UK, Ireland and South Africa only). Nando's also serves burgers, pitas, salads, wings and wraps. In some countries, Nando’s sells chicken livers, Espetada (a large stand with a skewer of chicken breast and grilled peppers) and Cataplana (a chicken and rice dish served in a traditional Portuguese copper dish).

Peri-peri

Peri-peri (piri piri, pili pili), also known as African Bird's Eye chilli, is a variety of Capsicum frutescens widely grown in East and Southern Africa. Nando's products are basted in one of four Peri-Peri flavours. Nando's has published a book about Peri-Peri called Pain and Pleasure – Peri-Peri the contrasts and contradictions of the African Bird's Eye Chilli.

Nando's sauces

Nando's manufactures a range of sauces which are sold in Nando's restaurants and in supermarkets. They include Peri-Peri sauces, marinades, cooking sauces and a Peri-Peri Essence.

Global locations

Nando's has locations in Australia, Bangladesh, Bahrain, Botswana, Canada, Cyprus, Fiji, India, Ireland, Kenya, Kuwait, Lebanon, Lesotho, Malawi, Malaysia,Mauritius, Namibia, New Zealand, Nigeria, Oman, Pakistan, Qatar, Singapore, South Africa, Swaziland, Turkey, UAE, UK, USA, Zambiaand Zimbabwe.

Nando's

Nando's Restaurant Corporate Social Responsibility is very import to most companies, and    Nando’s are no exception. But, when you’re setting up activity days for under-privileged kids, or children with learning difficulties, you don’t always want a full film crew intimidating the youngsters. Nando’s Regional Marketing Manager for the North West set up an activity day for Nando’s staff and a local self help group. He decided the best course of action was to film the footage himself. But, when he wanted that footage turning into a professional looking DVD the kids could take home as keepsake - he came to Visualis

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CORPORATE SOCIAL RESPONSIBILITY

Nando’s sources its spice mixes through its supply chain but is also in the process of assisting previously disadvantaged farmers on Peri-Peri farms in Mozambique, so they can become future suppliers.

The company is involved in a CSR programme called United Against Malaria (UAM).  Nandos and a range of corporate sponsors  have created an innovative multi faceted initiative  that purchase malaria nets and distribute them across Africa in collaboration with  adventurer- extraordinaire Kingsley Holgate. “Malaria is the biggest killer in Africa affecting one million people – more than HIV/AIDS,” adds Paidoussi. “Each net saves 2 – 3 lives and as this initiative has been running for five years countless lives have been saved.

Nando’s is environmentally conscious and in 2010 committed to reducing its carbon footprint by creating a sleeker, iconic bottle with an embossed logo which also reflects the company's proud heritage.

I think Nando's aim towards its CSR is growing just like the company is. Being a African company and base in there makes it easier for them to help out the country in anyway it can with africa being as poor and the problems its having today. The UK has the most brunches from the franchise and they are also getting involved in the community in many ways. I have a good insight of the company because I did some research and approached them to open a brunch.

Source: 

www.africanbusinessreview.co.za/reports/nandos-grocery-international

www.visualis.co.uk/project/nando

http://en.wikipedia.org/wiki/Nando's

Task 3 (2013)

Animated / Digital Media Design 

Animation is one of the most ubiquitous and all-permeating forms of visual communication today, seen everywhere from the multitude of TV channels dedicated solely to cartoons to the title sequences of our favorite movies to the reactive graphic interfaces our smartphones. And while most of us have a vague idea of how, when, and where it all began, we tend to take for granted the incredible visual wizardry possible today. With that in mind, here's a brief history of the beloved medium's beginnings through the seminal work of five early animation pioneers.

Pioneers

 MCCAY: LITTLE NEMO (1911)

Cartoonist and artist Winsor McCay (1869-1964) is often considered one of the fathers of "true" animation.

His 1911 film, Winsor McCay, the Famous Cartoonist of the N.Y. Herald and His Moving Comics, also referred to simply as Little Nemo and featured here last week, contains two minutes of pure animation at around 8:11, using sequential hand-illustration in a novel way not seen in previous films.

MUYBRIDGE: WALTZING COUPLE (1893)

Though the work of English photographer Eadweard J. Muybridge isn't animation, his animal locomotion studies are among the earliest visual experiments with moving images, laying the foundations for later forms of videography.

 In 1872, the Governor of California took a public position on a commonly debated question of the era: When a horse gallops, are all four of its hooves off the ground simultaneously? Most paintings of galloping horses at the time showed the front legs extended forwards and the rear legs extended backwards, so Governor Stanford sided with the "unsupported transit" theory and took it upon himself to prove it scientifically. He hired Muybridge to settle the question, who enlisted a series of large cameras using glass plates placed in a line, each triggered by a thread as the horse passed. He paired that with a clockwork device. The images were then copied as silhouettes onto a disc, later viewed on a zoopraxiscope. In 1877, Muybridge finally settled Stanford's question with a single photographic negative showing Stanford's racehorse, Occident, fully airborne in the midst of a gallop.

In 1893, Muybridge used the phenakistoscope—an early animation device that harnessed the "persistence of vision" principle to create an illusion of motion—to extend his visual studies to animation.

Walter Elias "Walt" Disney (December 5, 1901 – December 15, 1966) was an American film producer, director, screenwriter, voice actor,animator, entrepreneur, entertainer, international icon, and philanthropist, well known for his influence in the field of entertainment during the 20th century. Along with his brother Roy O. Disney, he was co-founder of Walt Disney Productions, which later became one of the best-known motion picture producers in the world. The corporation is now known as The Walt Disney Company and had an annual revenue of approximately US$36 billion in the 2010 financial year.

Disney is particularly noted as a film producer and a popular showman, as well as an innovator in animation and theme park design. He and his staff created some of the world's most well-known fictional characters including Mickey Mouse, for whom Disney himself provided the original voice.

First Mickey Cartoon

New Mickey 

The Croods 

Disney today and its empire.  

Curry Trends

1. Video will be critical. Newspaper sites are taking the fight to their TV competitors in the growing digital video space. U-T San Diego plans to ramp up its in-house TV station to 24-hour coverage, leading a cluster of other papers producing daily original video. Video can lead to cachet — such as the Las Vegas Sun’s award-winning work — but more important, lucrative pre-roll revenue dollars (not to mention overlays, video sponsorships and other monetization opportunities). Andwatch for the rise of video networks both within and between media companies.

2. Tablets will accelerate digital media’s evolution. The 2012 holiday season has pushed tablet penetration closer to critical mass. The form factor has already prompted dramatic experiments in journalism (Men’s Health’s interactive iPad features was a standout, as was the Denver Post’s iPad app) and advertising opportunities. Look for more differentiated tablet media apps in 2013 to take advantage of the device’s lean-back nature, high-resolution screen and video friendliness.

The Future Holds

1. What is the future of digital media? What will we be talking about 12 months from now?

At a macro trend level, digital keeps creeping into our lives. It's increasingly mobile and social. At a micro level, I believe we will be talking about things like "social entertainment" in the not so distant future. We've been seeing how social is becoming connected to how we watch TV for example. In fact, "buzz" on social networks generated via programs is essentially a more pure form of ratings. If a program isn't getting a lot of chatter which can be measured via social, it's likely not doing all that well. In fact, we might even have to look at the whole ratings system based upon the potential to measure social data. Nielsen should look out. On that note, it's not just television. Sports and live entertainment events are tied to social media and as people "watch"—they also participate. Social is not a spectator sport, and entertainment will finally reflect this. 

2. What is the next big thing, biggest upcoming shift in digital media?

I think Facebook's "reach generator" self service advertising model will be a game changer. I truly believe that companies will shift their advertising dollars over to Facebook over time due to how targeted ads will become. Also, Facebook is increasingly blurring the line between what was traditionally known as "paid" and "earned" media as it allows companies to promote select posts. And If the targeting data isn't great now—just wait because it will probably get better as the Facebook empire grows. Companies will still only be able to support so much budget when it comes to advertising and I think more if it is going to go through Facebook and the companies who work as part of their ecosystem.

Samples

Asian animated stories 

Video Games

Cartoon

Source: http://www.theatlantic.com/entertainment/archive/2011/07/before-walt-disney-5-pioneers-of-early-animation/241448/

http://www.netnewscheck.com/article/23358/10-local-digital-media-trends-for-2013

http://communities.washingtontimes.com/neighborhood/status-update/2012/may/16/david-armano-future-digital-media/

Task 2 (2013)

Way Finding

UK Route

AA with the America Route 

Oneworld airline affiliates

oneworld is one of the world's three largest global airline alliances. Its stated objective is to be the first choice airline alliance for the world's frequent international travellers. Its member airlines comprise: airberlin, American Airlines, British Airways, Cathay Pacific, Finnair, Iberia, Japan Airlines, LAN Airlines, Malaysia Airlines, Qantas, Royal Jordanian and S7 Airlines (Russia), plus some 30 affiliated airlines. Qatar Airways and SriLankan Airlines are members elect, scheduled to join in the year ahead.

oneworld enables its member airlines to offer their customers more value, services and benefits than any airline can provide on its own. That starts with a truly global network, covering some 850 destinations in more than 150 countries. While this may not be the largest alliance network, oneworld focusses on connecting the world's leading business cities by linking flights by its various member airlines together as seamlessly as possible. Travellers are promised a consistent series of services and benefits across the entire alliance network. For cardholders in any of its member airlines' frequent flyer progammes, that means that their privileges are extended, in effect, from their "home" airline to the entire oneworld network. That includes the ability to earn and redeem rewards on flights operated by all oneworld airlines, to earn points to gain higher frequent flyer status and, for those with higher status, a range of other benefits.

As of October 2012, it has a global seat capacity of 12.2%.^[1] Its member airlines collectively operate a fleet of some 2,500 aircraft, carrying almost a million passengers a day on nearly 9,000 daily departures, generating annual revenues of more than US$ 100 billion.

oneworld was founded in 1999. Its central alliance office is today based in New York City, New York, in the United States. Its marketing slogan is "an alliance of the world's leading airlines working as one".

Airlines in Oneworld:

Airberlin
American Airlines
British Airways
Cathay Pacific
Finnair
Iberia
Japan Airlines
LAN
Malaysia Airlines
Qantas
Royal Jordanian
S7 Airlines
Mexicana


Some of the destinations that or covered because of this nextwork.

Los Angeles, CA, U.S.
Madrid Barajas, Spain
Manchester, UK
Mexico City, Mexico
Miami International, FL, U.S.
Milan (Malpensa), Italy
Moscow (Domodedovo), Russia
Moscow (Sheremetyevo), Russia
Mumbai, India
Munich, Germany
Nagoya, Japan
New York JFK, NY, U.S.
Osaka, Japan
Paris Charles de Gaulle, France
Rome, Italy
San Francisco, CA, U.S.
Santiago, Chile
São Paulo, Brazil
Shanghai, China
Singapore, Singapore
Stockholm (Arlanda), Sweden
Sydney, Australia



Terminal layout at Heathrow airport



Delhi India







Source: www.oneworld.com/member-airlines, www.en.wikipedia.org/wiki/Oneworld

Task 1 (2013)

The two type faces that a like or Helvetica and Verdana.

Helvetica is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with Eduard Hoffmann.

Since the font was designed in 1957 a few other variation was made through the years. 

Helvetica Rounded (1978)
Neue Helvetica (1983)
Neue Helvetica W1G (2009)
Neue Haas Grotesk (2010)

Here is a few logo's and movie posters that we see everyday that use Helvetica.

Verdana is a humanist sans-serif typeface designed by Matthew Carter for Microsoft Corporation, with hand-hinting done by Thomas Rickner, then at Monotype. Demand for such a typeface was recognized by Virginia Howlett of Microsoft'stypography group. The name "Verdana" is based on a portmanteau of verdant (something green), and Ana
(the name of Howlett's eldest daughter)

Here is a few logo's and movie posters that we see everyday that use Verdana. 

This is one of the logos in this century that makes us see Verdana on a daily basis's. I'm sure many people don't know what font it is but because its one of my favourites I notice it from that day I found out about 

Facebook.   

Source: Google.com , Wikipedia and ME. 
http://www.overnightprints.com/helvetica

Experimental Type

Below I have added a few pictures from last weeks class. I found this session fun and it also help me understand the main point behind the project. 

 Glue and Glitter 

 Glue, Glitter, and sticks

  

The two images below was done with a brush and water paint

Classmates work

RSA Final Boards

Here are my final boards for the RSA  Student Awards 2012/2013 'The Good Journey'.

Board 1

 Board 2

Board 3

Board 4

Critical Reflection

Critical Reflection